We are in the concluding phase of talks with the BBC to establish a strategic partnership to bring BritBox, an exciting new SVOD service, to UK audiences. This will provide an unrivalled collection of British boxsets and original series. Research has demonstrated there is high demand for British content and ITV is well positioned to deliver this. Research has also shown the willingness to pay for an additional service by those who already subscribe to an SVOD platform. We have agreed a joint vision for the service and are now working on a formal agreement. We anticipate that other partners will be added to BritBox and we will both speak to regulators and the wider industry about our proposals.
I mentioned BritBox last year in this thread: Will streaming tv services kill off broadcasters? and the service now looks like it will become a reality later this year.
The new UK streaming service will combine BBC and ITV shows and it's expected that CH4 will join the service too, to create a all encompassing streaming service for British shows. Media speculators has put the price of the new service at £5 per month, but so far the broadcasters are keeping tight lipped on what the service will cost.
Do you think BritBox will be able to compete against Netflix? Will you subscribe to it?