WarnerMedia today unveiled HBO Max as the name of its new streaming service, which will offer an impressive direct-to-consumer experience for everyone ranging from families with young children to adults of all ages.
AT&T's WarnerMedia (formerly Time Warner) has announced details of its new streaming service which will be called HBO Max and will become the exclusive streaming home of all 236 episodes of hit tv show Friends.
Warner has signed deals with many producers and actors including super producers Greg Berlanti (Arrow, The Flash, Everwood), Joss Wheldon (Buffy, Firefly), JJ Abrams (Lost, Star Trek), Armando Lannucci (Veep, The Thick of It) to create content for the platform ranging from Avenue 5, a red dwarf like comedy starring Hugh Laurie and a adaptation of Stephen King's The Outsider.
When AT&T (America's largest telco) bought Time Warner last year, it bought a ready made basket of content ranging from news from CNN to cartoons like Daffy Duck which are shown on Warner's Cartoon Network. All of these and much more will be made available on the new streaming service.
HBO is America's premium content cable channel known for hit shows from The Wire to The Sopranos and there was concern among Warner staff and commentators that the HBO brand would be weakened if it were turned into AT&T's global streamer, but from Bugs Bunny to Harry Potter, Superman to Game of Thrones, this new streaming service will be no lightweight and will pose serious competition to the likes of Netflix and the new Disney+ streamer.
For those of us in the UK, expect HBO Max to launch sometime next year and be priced around £15 per month, details to be confirmed. Will you get it?