Sony is to revamp its UK channel portfolio yet again: time to get used to some new names:
The company confirmed today it would ditch the True Channels brand in September and reinstate the Sony Channel brand it only axed last year. It comes just weeks after it reduced the availability of some of its channels on Freeview, axed True Crime and relegated Sony Crime Channel.
The Sony channels change happens tomorrow, Sept 10, with yet another rebrand of their portfolio of channels.
These are the changes happening on all all platforms:
- True Entertainment becomes Sony Channel.
- Movies4Men becomes Sony Movies Action
- True Movies become Sony Movies Classic - although it becomes a Christmas films channels until the end of the year before it becomes "classic."
- Sony Movie Channel becomes Sony Movies
No idea whether Sony Crime Channel will survive the changes or not, we'll find out tomorrow.
Sony has really been chopping and changing its channels over the last year with rebrands, relaunches and closures. What I didn't know was that Sony sold its music channels a year ago, so what was once a considerable force on the EPG's of our tv services, is now much diminished. I've speculated on the media mergers thread that I expect Sony's Colombia Pictures and other assets to eventually be merged in with someone like ViacomCBS or bought by a larger player like Netflix, but they do seem to be struggling now which is odd considering the vast amount of content they own from Who Wants to Be A Millionaire to Spiderman.
Anyone watch the Sony Channels? Do you think this rebrand is a good idea?