Openreach, newly hived off from BT, recently launched a consultation into accessing whether there would be demand if it launched a widespread roll out of FTTP (Fibre to the home) service. The BBC article about it is here.
It says that it has reduced the costs of rolling out FTTP services by half and it could roll out FTTP to ten million homes and business' by the mid 2020s. There is a Fibre On Demand product offered by Openreach now, but none of the main broadband companies have shown much interest in this product due to the high costs involved.
The current Fibre On Demand product costs thousands, which is why there is so little interest, but even if the product was a lot cheaper, would there be any interest? Virgin Media already have a 300mb service which they can easily bump the speeds up, if they so choose, although of course that is irrelevant for those outside a cable area.
If you had the opportunity to have a full fibre connection installed directly into your home, would you want it? More to the point, would you pay for it and how much? £200, £300, £500, £1000??