Families could get discounts on their supermarket shopping if they hit weekly exercise “step targets” under radical NHS proposals.
Free bikes, sprinting tracks on pavements and outdoor public gyms are also proposed as part of efforts to drive out couch potato lifestyles and reward those who try to shape up.
The head of the health service said the schemes, which will be piloted in new towns, aimed to create a “design for life” which would persuade young and old out of sedentary habits.
Under the proposals, those who meet weekly activity targets, tracked on apps, could be offered discounts on weekly supermarket shopping and sports gear, free cinema tickets, or cut-price gym membership.
Housing developers will be asked to provide new homes with free bikes, in a bid to “cut car use and promote cycling”, health officials said.
I am constantly amazed as to why the state and various organisations think it's their job to reward people for doing what any normal person would do anyway. We give free breakfasts to every school child, presumably because the parents can't get off their overweight backsides and tip cornflakes into a bowl and add a drop of milk.
Instead of rewarding people for doing what everyone else would consider as normal behaviour, how about doing the opposite? If parents are too fat, ban them from using buses or cars for 6 months. If kids are overweight, make them walk to school and if parents don't feed their kids take the money off their income be it welfare or wages.
It's not the job of the state or anyone else to replace or reward parents who won't do what they are supposed to do, keep themselves and their children fit and fed.