LIDL has overtaken Waitrose to become the seventh-largest supermarket in the UK as cash strapped shoppers increasingly turn to discounters.
Data from Kantar Worldpanel found Lidl increased its market share to a new record high of 5.2 per cent with sales rising 19.9 per cent in the 12 weeks to August 13.
Fraser McKevitt, head of retailer and consumer insight at Kantar Worldpanel, said 10 million households visited Lidl during the period as the retailer increased sales by 18.9 per cent overall.
Not far behind, Aldi grew sales by 17.2 per cent and increased market share by 0.8 percentage points to stand at 7 per cent.
Britain's big four supermarket - Tesco, Sainsbury's, Asda and Morrisons - increased their sales in the period but they still lost market share to the budget stores, who are continuing to grow at faster rate and open new stores.
The big four supermarket now account for just 69.3 per cent of the UK grocery market – down from 76.3 per cent five years ago.
We used to be solid Sainsbury's customers but now spend a proportion of the weekly shop at Lidl. Particular bargains are the slow cooked ribs, shanks, pulled pork etc. Their steaks are pretty decent too. Plenty of upmarket cars in the car park so it's not just those at the bottom now shopping there.