BT on defensive as Sky prepares to bid for Champions League
BT Sport’s stranglehold on Champions League football is set to be challenged as Sky prepares to enter the battle for the £1bn-plus TV rights when bids are submitted on Monday.
The network has American broadcast rights to the UEFA Champions League, Bloomberg says.
It takes over from Turner Broadcasting (NYSE:T) for three years starting in 2021, in a deal now valued at $150M (up from $100M).
CBS has just won the rights to broadcast the Champions League in America, but could they surprise everyone and do the same here too?
Currently, Ch5 is owned by CBS' sister company Viacom, but both companies are re-merging with each other and that process completes early next month. So, could the re-merged ViacomCBS, as it will be called, take on Sky and BT and make a bid for the rights to the football themselves? They've got the dosh, if they wanted to do it.