Amazon will show 20 Premier League matches a season for three years from 2019, after winning one of the final two broadcast packages.
The online streaming service has won the rights to show every game from the first round of midweek fixtures in December and all 10 matches on Boxing Day as part of the three-year deal.
The matches will be available free to Amazon Prime's UK members.
In one way this is a very minor story, but in another it's the beginning of a major change in our broadcasting world and why all the big American media/telecom companies are merging together.
In my opinion, streaming and on-demand is the future and until now Amazon has only really dabbled in the UK television market, but although this is only a small package of football matches that Amazon has got, it signals their intent. The intent being that Amazon want to be a major player not just in the UK television world, but globally. We kind off knew that already with Amazon throwing millions off pounds of dosh at Jeremy Clarkson in making a car tv show for them and Amazon also have the rights to make the Lords of the Rings into a television series.
What this all means is the traditional broadcasters had better watch out. Like our dying high streets, in part attributable to Amazon, our broadcasters could face the same fate. Will they?
Would you purchase a Amazon Prime sub to watch a bit of footy?