BT launches its new television packages, including Now TV on 21 February 2020. This means that BT viewers will be able to access all Sky Sports channels and Sky entertainment channels including Sky Atlantic for the first time.
This is a major improvement for BT subscribers that may attract more interest in the platform. It leaves Virgin Media as the only one of the big three not to offer Sky Atlantic material as part of its TV package.
It will be interesting to see whether the deal recently agreed between Sky and Virgin Media incorporates Sky Atlantic programming into its upgraded VOD offering which is expected to appear soon. Given that Sky has relented with BT, it would make sense if VM were given a similar deal (ie Sky Atlantic through VOD). My speculation, of course, but a nice thought!