Netflix already has an existing three year licensing deal for sixteen Roald Dahl titles, but this announcement today in acquiring all rights to Roald Dahl's stories forever, signals a major expansion for the company.
Before this announcement, Netflix already announced they were getting into gaming, but this deal takes things to new levels because as well as tv, film and gaming, Roald Dohl works are involved in publishing (obviously) consumer products like toys and live events including theatre. Netflix has stated they will adapt Matilda: The Musical and turn Charlie and the Chocolate Factory into a tv series.
Netflix really is becoming a "proper" media company now, so what next, theme parks, holidays and cruises like what Disney does?
We may hear more on this deal from Netflix in a few days time when they hold a "Global Fan Event" on Saturday starting at 5pm on their youtube channel to showcase all their new stuff and Disney is doing the same on the 12th November as it holds what it calls its Disney+ Day to showcase its new stuff too.
In one way I am delighted that Roald Dahl's works will get massively expanded and we'll now get a lot more "Charlie" "Matilda" "BFG" etc, but while Netflix has recognised the value of this British author, his stories are already translated into sixty three languages all around the world, why hasn't a British company done this?
We have had many successful authors in this country with stories adapted for screen and stage, but will it only be the American tech giants that take advantage of all this potential?