In an aside with another poster we briefly touched on modern advertising. He said (I paraphrase) that he was the marketeer’s worst nightmare in that he ignored all advertising.
I would like to refute that claim, with the one assumption, that my client does use the internet to find products. I will of course acknowledge if he steps up and says he doesn’t.
Modern advertising if far more sophisticated than it’s ever been in the past. When I started out in business advertising was (for 95% of businesses) limited to a a few things.
Top of the tree was TV, expensive, but if you got it right phenomenal results.
Then there was Radio, Newspapers and street advertising (Hoardings etc.
THEN came Google, simple at first, but now ever more complicated, yet brilliant if you can master the art.
The competition is no longer about who has the better advert or even the better product, now its all about who comes first page on Google.
I am quite well versed in this field and happy to try and answer your questions as well as discuss.