Well done on finding this thread OB. Only just noticed this story myself and was pondering where to put.
And without turning this into a mergers thread too much, it does seem that Telefonica is doubling down on its relationship with VM and I wouldn't be surprised if Liberty sell VM to them at some point in the future. And, as per my earlier comments about VM splitting into two with a wholeside (network) side and a consumer side providing services along that network, this news and the impending TalkTalk buyout, would seem to suggest that maybe this is the direction where it's all heading.
But back to the story and this news cements the establishment of a second fibre network to compete against BT's, which can only be good news.
All those poor people who might sign up before realising how atrocious Virgin are
Does anyone know what Telefonica customer service & business practice is like?
I've said for years that the rot is now so deep that the only way to improve things would be for Virgin to go bust and have someone take over the assets, or for Liberty to sell the company on with new management and a change of name.